Robust writing boils down to the ability to tell a good story. Over the years, Cheryl has interviewed dozens of entrepreneurs about their ideas, inspirations, and best practices, and through her writing, helped advance their mission. Whether it’s writing a feature or news article, educating consumers and trades people about building science, or explaining to the public how a company’s products or services can solve a problem, she helps clients communicate competitively in today’s fast-paced business environment. And as a LEED Accredited Professional, Cheryl has the knowledge to articulate green building technicalities to a niche audience.
Trade and consumer articles
Marketing copy for PR agencies, businesses, and organizations, including:
–Public relations and marketing-support materials
–Newsletter and custom publishing
–Blogs and e-communications
“Cheryl’s fantastic piece in Custom Home was one of the clearest and most cogent of the articles we’ve seen about the SITES program, and it was a rare story about a residential example. Also, the comparisons between LEED and SITES will no doubt be very helpful to the magazine’s readers.”
–Kathy Parrent, public relations manager, American Society of Landscape Architects, Washington, D.C.